diff --git a/kick/management/commands/import_kick_drops.py b/kick/management/commands/import_kick_drops.py
index 4116350..4027227 100644
--- a/kick/management/commands/import_kick_drops.py
+++ b/kick/management/commands/import_kick_drops.py
@@ -6,6 +6,7 @@ from typing import TYPE_CHECKING
 
 import httpx
 from django.core.management.base import BaseCommand
+from django.db import transaction
 from pydantic import ValidationError
 
 from kick.models import KickCategory
@@ -72,6 +73,11 @@ class Command(BaseCommand):
             default=KICK_DROPS_API_URL,
             help="API endpoint to fetch (default: %(default)s).",
         )
+        parser.add_argument(
+            "--reimport",
+            action="store_true",
+            help="Clear existing Kick import data before importing the fetched response.",
+        )
 
     @staticmethod
     def _save_if_changed(
@@ -88,6 +94,17 @@ class Command(BaseCommand):
         if changed_fields:
             obj.save(update_fields=changed_fields)
 
+    @staticmethod
+    def _clear_existing_import_data() -> None:
+        """Delete existing Kick import data before rebuilding from the API response."""
+        with transaction.atomic():
+            KickDropCampaign.objects.all().delete()
+            KickReward.objects.all().delete()
+            KickChannel.objects.all().delete()
+            KickUser.objects.all().delete()
+            KickOrganization.objects.all().delete()
+            KickCategory.objects.all().delete()
+
     def handle(
         self,
         *_args: str,
@@ -126,6 +143,12 @@ class Command(BaseCommand):
             return
 
         campaigns: list[KickDropCampaignSchema] = drops_response.data
+        if options.get("reimport"):
+            self.stdout.write(
+                "Reimport requested. Clearing existing Kick import data ...",
+            )
+            self._clear_existing_import_data()
+
         self.stdout.write(f"Found {len(campaigns)} campaign(s). Importing ...")
 
         imported = 0
@@ -165,25 +188,27 @@ class Command(BaseCommand):
             logger.info("Created new organization: %s", org.kick_id)
 
         # Category
-        cat_data: KickCategorySchema = data.category
-        category_defaults: dict[str, KickFieldValue] = {
-            "name": cat_data.name,
-            "slug": cat_data.slug,
-            "image_url": cat_data.image_url,
-        }
-        category: KickCategory | None = KickCategory.objects.filter(
-            kick_id=cat_data.id,
-        ).first()
-        created = category is None
-        if category is None:
-            category = KickCategory.objects.create(
+        cat_data: KickCategorySchema | None = data.category
+        category: KickCategory | None = None
+        if cat_data is not None:
+            category_defaults: dict[str, KickFieldValue] = {
+                "name": cat_data.name,
+                "slug": cat_data.slug,
+                "image_url": cat_data.image_url,
+            }
+            category = KickCategory.objects.filter(
                 kick_id=cat_data.id,
-                **category_defaults,
-            )
-        else:
-            self._save_if_changed(category, category_defaults)
-        if created:
-            logger.info("Created new category: %s", category.kick_id)
+            ).first()
+            created = category is None
+            if category is None:
+                category = KickCategory.objects.create(
+                    kick_id=cat_data.id,
+                    **category_defaults,
+                )
+            else:
+                self._save_if_changed(category, category_defaults)
+            if created:
+                logger.info("Created new category: %s", category.kick_id)
 
         # Campaign
         campaign_defaults: dict[str, KickFieldValue] = {
@@ -260,17 +285,18 @@ class Command(BaseCommand):
 
         for reward_data in data.rewards:
             # Resolve reward's category (may differ from campaign category)
-            reward_category: KickCategory = category
-            if reward_data.category_id != cat_data.id:
-                reward_category = KickCategory.objects.filter(
+            reward_category: KickCategory | None = category
+            if reward_data.category_id > 0 and (
+                cat_data is None or reward_data.category_id != cat_data.id
+            ):
+                reward_category, created = KickCategory.objects.get_or_create(
                     kick_id=reward_data.category_id,
-                ).first() or KickCategory.objects.create(
-                    kick_id=reward_data.category_id,
-                    name="",
-                    slug="",
-                    image_url="",
+                    defaults={
+                        "name": "",
+                        "slug": "",
+                        "image_url": "",
+                    },
                 )
-                created = not reward_category.name and not reward_category.slug
                 if created:
                     logger.info("Created new category: %s", reward_category.kick_id)
 
diff --git a/kick/schemas.py b/kick/schemas.py
index 098721a..2b26114 100644
--- a/kick/schemas.py
+++ b/kick/schemas.py
@@ -102,7 +102,7 @@ class KickDropCampaignSchema(BaseModel):
     updated_at: datetime | None = None
     connect_url: str = ""
     url: str = ""
-    category: KickCategorySchema
+    category: KickCategorySchema | None = None
     organization: KickOrganizationSchema
     channels: list[KickChannelSchema] = Field(default_factory=list)
     rewards: list[KickRewardSchema] = Field(default_factory=list)
diff --git a/kick/tests/test_kick.py b/kick/tests/test_kick.py
index 7fb1c43..142fab4 100644
--- a/kick/tests/test_kick.py
+++ b/kick/tests/test_kick.py
@@ -1,5 +1,6 @@
 import datetime
 import re
+from copy import deepcopy
 from datetime import UTC
 from datetime import datetime as dt
 from datetime import timedelta
@@ -194,6 +195,17 @@ class KickDropsResponseSchemaTest(TestCase):
         )
         assert result.data[0].channels == []
 
+    def test_missing_campaign_category(self) -> None:
+        """Schema accepts campaigns where Kick omits the category object."""
+        payload: dict[str, Any] = deepcopy(SINGLE_CAMPAIGN_JSON)
+        del payload["data"][0]["category"]
+
+        result: KickDropsResponseSchema = KickDropsResponseSchema.model_validate(
+            payload,
+        )
+
+        assert result.data[0].category is None
+
     def test_extra_fields_rejected(self) -> None:
         """Extra fields in the API response cause a ValidationError."""
         bad_payload: dict[str, str | list] = {
@@ -452,7 +464,7 @@ class KickDropCampaignMergedRewardsTest(TestCase):
 class ImportKickDropsCommandTest(TestCase):
     """Tests for the import_kick_drops management command."""
 
-    def _run_command(self, json_payload: dict) -> tuple[str, str]:
+    def _run_command(self, json_payload: dict, **options: Any) -> tuple[str, str]:  # noqa: ANN401
 
         mock_response = MagicMock()
         mock_response.json.return_value = json_payload
@@ -464,7 +476,7 @@ class ImportKickDropsCommandTest(TestCase):
             "kick.management.commands.import_kick_drops.httpx.get",
             return_value=mock_response,
         ):
-            call_command("import_kick_drops", stdout=stdout, stderr=stderr)
+            call_command("import_kick_drops", stdout=stdout, stderr=stderr, **options)
         return stdout.getvalue(), stderr.getvalue()
 
     def test_imports_single_campaign(self) -> None:
@@ -493,6 +505,33 @@ class ImportKickDropsCommandTest(TestCase):
         slugs: set[str] = set(campaign.channels.values_list("slug", flat=True))
         assert slugs == {"ricoy", "dilanzito"}
 
+    def test_imports_campaign_without_category(self) -> None:
+        """Command imports campaigns where Kick omits the category object."""
+        payload: dict[str, Any] = deepcopy(SINGLE_CAMPAIGN_JSON)
+        del payload["data"][0]["category"]
+
+        self._run_command(payload)
+
+        campaign: KickDropCampaign = KickDropCampaign.objects.get()
+        reward: KickReward = KickReward.objects.get()
+        assert campaign.category is None
+        assert reward.category is not None
+        assert reward.category.kick_id == 53
+
+    def test_imports_campaign_without_category_and_zero_reward_category(self) -> None:
+        """Command treats reward category_id=0 as no category."""
+        payload: dict[str, Any] = deepcopy(SINGLE_CAMPAIGN_JSON)
+        del payload["data"][0]["category"]
+        payload["data"][0]["rewards"][0]["category_id"] = 0
+
+        self._run_command(payload)
+
+        campaign: KickDropCampaign = KickDropCampaign.objects.get()
+        reward: KickReward = KickReward.objects.get()
+        assert campaign.category is None
+        assert reward.category is None
+        assert KickCategory.objects.count() == 0
+
     def test_import_is_idempotent(self) -> None:
         """Running the import twice does not duplicate records."""
         self._run_command(SINGLE_CAMPAIGN_JSON)
@@ -501,6 +540,67 @@ class ImportKickDropsCommandTest(TestCase):
         assert KickOrganization.objects.count() == 1
         assert KickReward.objects.count() == 1
 
+    def test_reimport_clears_existing_kick_data_before_import(self) -> None:
+        """Reimport mode clears existing Kick records before importing."""
+        org: KickOrganization = KickOrganization.objects.create(
+            kick_id="old-org",
+            name="Old Org",
+        )
+        category: KickCategory = KickCategory.objects.create(
+            kick_id=0,
+            name="",
+        )
+        user: KickUser = KickUser.objects.create(
+            kick_id=999,
+            username="olduser",
+        )
+        channel: KickChannel = KickChannel.objects.create(
+            kick_id=999,
+            slug="oldchannel",
+            user=user,
+        )
+        campaign: KickDropCampaign = KickDropCampaign.objects.create(
+            kick_id="old-campaign",
+            name="Old Campaign",
+            organization=org,
+            category=category,
+            rule_id=1,
+            rule_name="Watch to redeem",
+        )
+        campaign.channels.add(channel)
+        KickReward.objects.create(
+            kick_id="old-reward",
+            name="Old Reward",
+            campaign=campaign,
+            category=category,
+            organization=org,
+        )
+
+        stdout, _ = self._run_command(SINGLE_CAMPAIGN_JSON, reimport=True)
+
+        assert "Reimport requested" in stdout
+        assert set(KickDropCampaign.objects.values_list("kick_id", flat=True)) == {
+            "01KKBNEM8TZG7ASRG42TK7RKRB",
+        }
+        assert set(KickCategory.objects.values_list("kick_id", flat=True)) == {53}
+        assert not KickOrganization.objects.filter(kick_id="old-org").exists()
+        assert not KickUser.objects.filter(kick_id=999).exists()
+        assert not KickChannel.objects.filter(kick_id=999).exists()
+        assert not KickReward.objects.filter(kick_id="old-reward").exists()
+
+    def test_reimport_does_not_clear_existing_data_when_validation_fails(self) -> None:
+        """Reimport mode validates the fetched response before deleting records."""
+        KickOrganization.objects.create(
+            kick_id="kept-org",
+            name="Kept Org",
+        )
+
+        stdout, stderr = self._run_command({"totally": "wrong"}, reimport=True)
+
+        assert "Reimport requested" not in stdout
+        assert "validation failed" in stderr
+        assert KickOrganization.objects.filter(kick_id="kept-org").exists()
+
     def test_http_error_is_handled_gracefully(self) -> None:
         """HTTP error during fetch writes to stderr and does not crash."""
         stdout = StringIO()