Improve SEO

config/urls.py

@@ -7,11 +7,15 @@ from django.conf.urls.static import static
 from django.urls import include
 from django.urls import path
 
+from twitch import views as twitch_views
+
 if TYPE_CHECKING:
     from django.urls.resolvers import URLPattern
     from django.urls.resolvers import URLResolver
 
-urlpatterns: [URLPattern | URLResolver] = [  # type: ignore[assignment]
+urlpatterns: list[URLPattern | URLResolver] = [
+    path("sitemap.xml", twitch_views.sitemap_view, name="sitemap"),
+    path("robots.txt", twitch_views.robots_txt_view, name="robots"),
     path(route="", view=include("twitch.urls", namespace="twitch")),
 ]
 

pyproject.toml

@@ -103,4 +103,4 @@ line-length = 120
 
 [tool.djlint]
 profile = "django"
-ignore = "H021"
+ignore = "H021,H030"

templates/base.html

@@ -16,14 +16,13 @@
         <link rel="manifest" href="{% static 'site.webmanifest' %}" />
         <meta charset="UTF-8" />
         <meta name="viewport" content="width=device-width, initial-scale=1.0" />
-        <meta name="description"
-              content="Twitch Drops Tracker - Track your Twitch drops and campaigns easily." />
         <meta name="keywords" content="Twitch, Drops" />
         <title>
             {% block title %}
                 ttvdrops
             {% endblock title %}
         </title>
+        {% include "includes/meta_tags.html" %}
         <style>
             html {
                 color-scheme: light dark;

templates/includes/meta_tags.html

@@ -0,0 +1,70 @@
+{# SEO Meta Tags Include #}
+{# #}
+{# Expected context variables: #}
+{# - page_title: str - Page title (defaults to "ttvdrops") #}
+{# - page_description: str - Page description (defaults to site description) #}
+{# - page_image: str - Image URL for og:image (optional) #}
+{# - page_url: str - Full URL for og:url and canonical (defaults to request.build_absolute_uri) #}
+{# - og_type: str - OpenGraph type (defaults to "website") #}
+{# - schema_data: str - JSON-LD schema data serialized as string (optional) #}
+{# - breadcrumb_schema: str - Breadcrumb JSON-LD schema (optional) #}
+{# - pagination_info: dict - {"rel": "prev|next|first|last", "url": "..."} (optional) #}
+{# - published_date: str - ISO 8601 published date (optional) #}
+{# - modified_date: str - ISO 8601 modified date (optional) #}
+{# - robots_directive: str - robots meta content (default: "index, follow") #}
+{# #}
+{% load static %}
+{# Preconnect to external resources for performance #}
+<link rel="preconnect" href="https://static-cdn.jtvnw.net" />
+<link rel="dns-prefetch" href="https://static-cdn.jtvnw.net" />
+{# Description meta tag #}
+<meta name="description"
+      content="{% firstof page_description 'ttvdrops - Track Twitch drops.' %}" />
+{# Robots meta tag (control indexing) #}
+<meta name="robots"
+      content="{% firstof robots_directive 'index, follow' %}" />
+{# Author and Copyright #}
+<meta name="author" content="TheLovinator1" />
+<meta name="copyright"
+      content="This work is dedicated to the public domain under CC0 1.0 Universal." />
+{# Open Graph tags for social sharing #}
+<meta property="og:title" content="{% firstof page_title 'ttvdrops' %}" />
+<meta property="og:description"
+      content="{% firstof page_description 'ttvdrops - Track Twitch drops.' %}" />
+<meta property="og:type" content="{% firstof og_type 'website' %}" />
+<meta property="og:url"
+      content="{% firstof page_url request.build_absolute_uri %}" />
+{% if page_image %}
+      <meta property="og:image" content="{{ page_image }}" />
+      <meta property="og:image:width" content="1200" />
+      <meta property="og:image:height" content="630" />
+{% endif %}
+{# Twitter Card tags for rich previews #}
+<meta name="twitter:card"
+      content="{% if page_image %}summary_large_image{% else %}summary{% endif %}" />
+<meta name="twitter:title" content="{% firstof page_title 'ttvdrops' %}" />
+<meta name="twitter:description"
+      content="{% firstof page_description 'ttvdrops - Track Twitch drops.' %}" />
+{% if page_image %}<meta name="twitter:image" content="{{ page_image }}" />{% endif %}
+{# Article dates for content pages #}
+{% if published_date %}<meta property="article:published_time" content="{{ published_date }}" />{% endif %}
+{% if modified_date %}<meta property="article:modified_time" content="{{ modified_date }}" />{% endif %}
+{# Canonical tag #}
+<link rel="canonical"
+      href="{% firstof page_url request.build_absolute_uri %}" />
+{# Pagination links (for crawler efficiency) #}
+{% if pagination_info %}
+      {% if pagination_info.rel == "prev" %}
+            <link rel="prev" href="{{ pagination_info.url }}" />
+      {% elif pagination_info.rel == "next" %}
+            <link rel="next" href="{{ pagination_info.url }}" />
+      {% elif pagination_info.rel == "first" %}
+            <link rel="first" href="{{ pagination_info.url }}" />
+      {% elif pagination_info.rel == "last" %}
+            <link rel="last" href="{{ pagination_info.url }}" />
+      {% endif %}
+{% endif %}
+{# Schema.org JSON-LD structured data #}
+{% if schema_data %}<script type="application/ld+json">{{ schema_data|safe }}</script>{% endif %}
+{# Breadcrumb schema #}
+{% if breadcrumb_schema %}<script type="application/ld+json">{{ breadcrumb_schema|safe }}</script>{% endif %}

twitch/tests/test_views.py

@@ -1,12 +1,16 @@
 from __future__ import annotations
 
 import datetime
+import json
 from datetime import timedelta
 from typing import TYPE_CHECKING
 from typing import Any
 from typing import Literal
 
 import pytest
+from django.core.handlers.wsgi import WSGIRequest
+from django.core.paginator import Paginator
+from django.test import RequestFactory
 from django.urls import reverse
 from django.utils import timezone
 
@@ -18,8 +22,14 @@ from twitch.models import DropCampaign
 from twitch.models import Game
 from twitch.models import Organization
 from twitch.models import TimeBasedDrop
+from twitch.views import Page
+from twitch.views import _build_breadcrumb_schema
+from twitch.views import _build_pagination_info
+from twitch.views import _build_seo_context
+from twitch.views import _truncate_description
 
 if TYPE_CHECKING:
+    from django.core.handlers.wsgi import WSGIRequest
     from django.test import Client
     from django.test.client import _MonkeyPatchedWSGIResponse
     from django.test.utils import ContextList
@@ -834,3 +844,481 @@ class TestChannelListView:
         assert response.context["feeds"][0]["example_xml"]
         html: str = response.content.decode()
         assert '<code class="language-xml">' in html
+
+
+@pytest.mark.django_db
+class TestSEOHelperFunctions:
+    """Tests for SEO helper functions."""
+
+    def test_truncate_description_short_text(self) -> None:
+        """Test that short text is not truncated."""
+        text = "This is a short description"
+        result: str = _truncate_description(text, max_length=160)
+        assert result == text
+
+    def test_truncate_description_long_text(self) -> None:
+        """Test that long text is truncated at word boundary."""
+        text = "This is a very long description that exceeds the maximum length and should be truncated at a word boundary to avoid cutting off in the middle of a word"  # noqa: E501
+        result: str = _truncate_description(text, max_length=50)
+        assert len(result) <= 53  # Allow some flexibility
+        assert not result.endswith(" ")
+
+    def test_truncate_description_adds_ellipsis(self) -> None:
+        """Test that truncation adds ellipsis."""
+        text = "This is a very long description that exceeds the maximum length"
+        result: str = _truncate_description(text, max_length=30)
+        assert result.endswith("…")  # Uses en-dash, not three dots
+
+    def test_build_seo_context_required_fields(self) -> None:
+        """Test that _build_seo_context returns all required fields."""
+        context: dict[str, Any] = _build_seo_context(
+            page_title="Test Title",
+            page_description="Test Description",
+            page_image="https://example.com/image.jpg",
+            og_type="article",
+            schema_data={"@context": "https://schema.org"},
+        )
+
+        assert context["page_title"] == "Test Title"
+        assert context["page_description"] == "Test Description"
+        assert context["page_image"] == "https://example.com/image.jpg"
+        assert context["og_type"] == "article"
+        assert context["robots_directive"] == "index, follow"  # default
+        # schema_data is JSON-dumped to a string in context
+        assert json.loads(context["schema_data"]) == {"@context": "https://schema.org"}
+
+    def test_build_seo_context_with_all_parameters(self) -> None:
+        """Test _build_seo_context with all parameters."""
+        now: datetime.datetime = timezone.now()
+        breadcrumb: list[dict[str, int | str]] = [{"position": 1, "name": "Home", "url": "/"}]
+
+        context: dict[str, Any] = _build_seo_context(
+            page_title="Test",
+            page_description="Desc",
+            page_image="https://example.com/img.jpg",
+            og_type="article",
+            schema_data={},
+            breadcrumb_schema=breadcrumb,  # pyright: ignore[reportArgumentType]
+            pagination_info={"rel": "next", "url": "/page/2/"},
+            published_date=now.isoformat(),
+            modified_date=now.isoformat(),
+            robots_directive="noindex, follow",
+        )
+
+        # breadcrumb_schema is JSON-dumped, so parse it back
+        assert json.loads(context["breadcrumb_schema"]) == breadcrumb
+        assert context["pagination_info"] == {"rel": "next", "url": "/page/2/"}
+        assert context["published_date"] == now.isoformat()
+        assert context["modified_date"] == now.isoformat()
+        assert context["robots_directive"] == "noindex, follow"
+
+    def test_build_breadcrumb_schema_structure(self) -> None:
+        """Test that _build_breadcrumb_schema creates proper BreadcrumbList structure."""
+        items: list[dict[str, str | int]] = [
+            {"name": "Home", "url": "/"},
+            {"name": "Games", "url": "/games/"},
+            {"name": "Test Game", "url": "/games/123/"},
+        ]
+
+        schema: dict[str, Any] = _build_breadcrumb_schema(items)
+
+        assert schema["@context"] == "https://schema.org"
+        assert schema["@type"] == "BreadcrumbList"
+        assert schema["itemListElement"][0]["@type"] == "ListItem"
+        assert schema["itemListElement"][0]["position"] == 1
+        assert schema["itemListElement"][0]["name"] == "Home"
+        assert schema["itemListElement"][2]["position"] == 3
+
+    def test_build_pagination_info_with_next_page(self) -> None:
+        """Test _build_pagination_info extracts next page URL."""
+        factory = RequestFactory()
+        request: WSGIRequest = factory.get("/campaigns/?page=1")
+
+        items: list[int] = list(range(100))
+        paginator: Paginator[int] = Paginator(items, 10)
+        page: Page[int] = paginator.get_page(1)
+
+        info: dict[str, str] | None = _build_pagination_info(request, page, "/campaigns/")
+
+        assert info is not None
+        assert "url" in info
+        assert "rel" in info
+        assert info["rel"] == "next"
+        assert "page=2" in info["url"]
+
+    def test_build_pagination_info_with_prev_page(self) -> None:
+        """Test _build_pagination_info extracts prev page URL."""
+        factory = RequestFactory()
+        request: WSGIRequest = factory.get("/campaigns/?page=2")
+
+        items: list[int] = list(range(100))
+        paginator: Paginator[int] = Paginator(items, 10)
+        page: Page[int] = paginator.get_page(2)
+
+        info: dict[str, str] | None = _build_pagination_info(request, page, "/campaigns/")
+
+        assert info is not None
+        assert "url" in info
+        assert "rel" in info
+        assert info["rel"] == "prev"
+        assert "page=1" in info["url"]
+
+
+@pytest.mark.django_db
+class TestSEOMetaTags:
+    """Tests for SEO meta tags in views."""
+
+    @pytest.fixture
+    def game_with_campaign(self) -> dict[str, Any]:
+        """Create a game with campaign for testing.
+
+        Returns:
+            dict[str, Any]: A dictionary containing the created organization, game, and campaign.
+        """
+        org: Organization = Organization.objects.create(twitch_id="org1", name="Test Org")
+        game: Game = Game.objects.create(
+            twitch_id="game1",
+            name="test_game",
+            display_name="Test Game",
+            box_art="https://example.com/box_art.jpg",
+        )
+        game.owners.add(org)
+        campaign: DropCampaign = DropCampaign.objects.create(
+            twitch_id="camp1",
+            name="Test Campaign",
+            description="Campaign description",
+            game=game,
+            image_url="https://example.com/campaign.jpg",
+            operation_names=["DropCampaignDetails"],
+        )
+        return {"org": org, "game": game, "campaign": campaign}
+
+    def test_campaign_list_view_has_seo_context(self, client: Client) -> None:
+        """Test campaign list view has SEO context variables."""
+        response: _MonkeyPatchedWSGIResponse = client.get(reverse("twitch:campaign_list"))
+        assert response.status_code == 200
+        assert "page_title" in response.context
+        assert "page_description" in response.context
+
+    def test_campaign_detail_view_has_breadcrumb(
+        self,
+        client: Client,
+        game_with_campaign: dict[str, Any],
+    ) -> None:
+        """Test campaign detail view has breadcrumb schema."""
+        campaign: DropCampaign = game_with_campaign["campaign"]
+        url = reverse("twitch:campaign_detail", args=[campaign.twitch_id])
+        response: _MonkeyPatchedWSGIResponse = client.get(url)
+
+        assert response.status_code == 200
+        assert "breadcrumb_schema" in response.context
+        # breadcrumb_schema is JSON-dumped in context
+        breadcrumb_str = response.context["breadcrumb_schema"]
+        breadcrumb = json.loads(breadcrumb_str)
+        assert breadcrumb["@type"] == "BreadcrumbList"
+        assert len(breadcrumb["itemListElement"]) >= 3
+
+    def test_campaign_detail_view_has_modified_date(
+        self,
+        client: Client,
+        game_with_campaign: dict[str, Any],
+    ) -> None:
+        """Test campaign detail view has modified_date."""
+        campaign: DropCampaign = game_with_campaign["campaign"]
+        url = reverse("twitch:campaign_detail", args=[campaign.twitch_id])
+        response: _MonkeyPatchedWSGIResponse = client.get(url)
+
+        assert response.status_code == 200
+        assert "modified_date" in response.context
+        assert response.context["modified_date"] is not None
+
+    def test_game_detail_view_has_seo_context(
+        self,
+        client: Client,
+        game_with_campaign: dict[str, Any],
+    ) -> None:
+        """Test game detail view has full SEO context."""
+        game: Game = game_with_campaign["game"]
+        url: str = reverse("twitch:game_detail", args=[game.twitch_id])
+        response: _MonkeyPatchedWSGIResponse = client.get(url)
+
+        assert response.status_code == 200
+        assert "page_title" in response.context
+        assert "page_description" in response.context
+        assert "breadcrumb_schema" in response.context
+        assert "modified_date" in response.context
+
+    def test_organization_detail_view_has_breadcrumb(self, client: Client) -> None:
+        """Test organization detail view has breadcrumb."""
+        org: Organization = Organization.objects.create(twitch_id="org1", name="Test Org")
+        url: str = reverse("twitch:organization_detail", args=[org.twitch_id])
+        response: _MonkeyPatchedWSGIResponse = client.get(url)
+
+        assert response.status_code == 200
+        assert "breadcrumb_schema" in response.context
+
+    def test_channel_detail_view_has_breadcrumb(self, client: Client) -> None:
+        """Test channel detail view has breadcrumb."""
+        channel: Channel = Channel.objects.create(twitch_id="ch1", name="ch1", display_name="Channel 1")
+        url: str = reverse("twitch:channel_detail", args=[channel.twitch_id])
+        response: _MonkeyPatchedWSGIResponse = client.get(url)
+
+        assert response.status_code == 200
+        assert "breadcrumb_schema" in response.context
+
+    def test_noindex_pages_have_robots_directive(self, client: Client) -> None:
+        """Test that pages with noindex have proper robots directive."""
+        response: _MonkeyPatchedWSGIResponse = client.get(reverse("twitch:dataset_backups"))
+        assert response.status_code == 200
+        assert "robots_directive" in response.context
+        assert "noindex" in response.context["robots_directive"]
+
+
+@pytest.mark.django_db
+class TestSitemapView:
+    """Tests for the sitemap.xml view."""
+
+    @pytest.fixture
+    def sample_entities(self) -> dict[str, Any]:
+        """Create sample entities for sitemap testing.
+
+        Returns:
+            dict[str, Any]: A dictionary containing the created organization, game, channel, campaign, and badge set.
+        """
+        org: Organization = Organization.objects.create(twitch_id="org1", name="Test Org")
+        game: Game = Game.objects.create(
+            twitch_id="game1",
+            name="test_game",
+            display_name="Test Game",
+        )
+        game.owners.add(org)
+        channel: Channel = Channel.objects.create(twitch_id="ch1", name="ch1", display_name="Channel 1")
+        campaign: DropCampaign = DropCampaign.objects.create(
+            twitch_id="camp1",
+            name="Test Campaign",
+            description="Desc",
+            game=game,
+            operation_names=["DropCampaignDetails"],
+        )
+        badge: ChatBadgeSet = ChatBadgeSet.objects.create(set_id="badge1")
+        return {
+            "org": org,
+            "game": game,
+            "channel": channel,
+            "campaign": campaign,
+            "badge": badge,
+        }
+
+    def test_sitemap_view_returns_xml(self, client: Client, sample_entities: dict[str, Any]) -> None:
+        """Test sitemap view returns XML content."""
+        response: _MonkeyPatchedWSGIResponse = client.get("/sitemap.xml")
+        assert response.status_code == 200
+        assert response["Content-Type"] == "application/xml"
+
+    def test_sitemap_contains_xml_declaration(self, client: Client, sample_entities: dict[str, Any]) -> None:
+        """Test sitemap contains proper XML declaration."""
+        response: _MonkeyPatchedWSGIResponse = client.get("/sitemap.xml")
+        content = response.content.decode()
+        assert content.startswith('<?xml version="1.0" encoding="UTF-8"?>')
+
+    def test_sitemap_contains_urlset(self, client: Client, sample_entities: dict[str, Any]) -> None:
+        """Test sitemap contains urlset element."""
+        response: _MonkeyPatchedWSGIResponse = client.get("/sitemap.xml")
+        content: str = response.content.decode()
+        assert "<urlset" in content
+        assert "</urlset>" in content
+
+    def test_sitemap_contains_static_pages(self, client: Client, sample_entities: dict[str, Any]) -> None:
+        """Test sitemap includes static pages."""
+        response: _MonkeyPatchedWSGIResponse = client.get("/sitemap.xml")
+        content: str = response.content.decode()
+        # Check for some static pages
+        assert "<loc>http://testserver/</loc>" in content or "<loc>http://localhost:8000/</loc>" in content
+        assert "/campaigns/" in content
+        assert "/games/" in content
+
+    def test_sitemap_contains_game_detail_pages(
+        self,
+        client: Client,
+        sample_entities: dict[str, Any],
+    ) -> None:
+        """Test sitemap includes game detail pages."""
+        game: Game = sample_entities["game"]
+        response: _MonkeyPatchedWSGIResponse = client.get("/sitemap.xml")
+        content: str = response.content.decode()
+        assert f"/games/{game.twitch_id}/" in content
+
+    def test_sitemap_contains_campaign_detail_pages(
+        self,
+        client: Client,
+        sample_entities: dict[str, Any],
+    ) -> None:
+        """Test sitemap includes campaign detail pages."""
+        campaign: DropCampaign = sample_entities["campaign"]
+        response: _MonkeyPatchedWSGIResponse = client.get("/sitemap.xml")
+        content: str = response.content.decode()
+        assert f"/campaigns/{campaign.twitch_id}/" in content
+
+    def test_sitemap_contains_organization_detail_pages(
+        self,
+        client: Client,
+        sample_entities: dict[str, Any],
+    ) -> None:
+        """Test sitemap includes organization detail pages."""
+        org: Organization = sample_entities["org"]
+        response: _MonkeyPatchedWSGIResponse = client.get("/sitemap.xml")
+        content: str = response.content.decode()
+        assert f"/organizations/{org.twitch_id}/" in content
+
+    def test_sitemap_contains_channel_detail_pages(
+        self,
+        client: Client,
+        sample_entities: dict[str, Any],
+    ) -> None:
+        """Test sitemap includes channel detail pages."""
+        channel: Channel = sample_entities["channel"]
+        response: _MonkeyPatchedWSGIResponse = client.get("/sitemap.xml")
+        content: str = response.content.decode()
+        assert f"/channels/{channel.twitch_id}/" in content
+
+    def test_sitemap_contains_badge_detail_pages(
+        self,
+        client: Client,
+        sample_entities: dict[str, Any],
+    ) -> None:
+        """Test sitemap includes badge detail pages."""
+        badge: ChatBadge = sample_entities["badge"]
+        response: _MonkeyPatchedWSGIResponse = client.get("/sitemap.xml")
+        content: str = response.content.decode()
+        assert f"/badges/{badge.set_id}/" in content  # pyright: ignore[reportAttributeAccessIssue]
+
+    def test_sitemap_includes_priority(self, client: Client, sample_entities: dict[str, Any]) -> None:
+        """Test sitemap includes priority values."""
+        response: _MonkeyPatchedWSGIResponse = client.get("/sitemap.xml")
+        content: str = response.content.decode()
+        assert "<priority>" in content
+        assert "</priority>" in content
+
+    def test_sitemap_includes_changefreq(self, client: Client, sample_entities: dict[str, Any]) -> None:
+        """Test sitemap includes changefreq values."""
+        response: _MonkeyPatchedWSGIResponse = client.get("/sitemap.xml")
+        content: str = response.content.decode()
+        assert "<changefreq>" in content
+        assert "</changefreq>" in content
+
+    def test_sitemap_includes_lastmod(self, client: Client, sample_entities: dict[str, Any]) -> None:
+        """Test sitemap includes lastmod for detail pages."""
+        response: _MonkeyPatchedWSGIResponse = client.get("/sitemap.xml")
+        content: str = response.content.decode()
+        # Check for lastmod in game or campaign entries
+        assert "<lastmod>" in content
+
+
+@pytest.mark.django_db
+class TestRobotsTxtView:
+    """Tests for the robots.txt view."""
+
+    def test_robots_txt_returns_text(self, client: Client) -> None:
+        """Test robots.txt view returns text content."""
+        response: _MonkeyPatchedWSGIResponse = client.get("/robots.txt")
+        assert response.status_code == 200
+        assert response["Content-Type"] in {"text/plain", "text/plain; charset=utf-8"}
+
+    def test_robots_txt_user_agent(self, client: Client) -> None:
+        """Test robots.txt contains user-agent."""
+        response: _MonkeyPatchedWSGIResponse = client.get("/robots.txt")
+        content: str = response.content.decode()
+        assert "User-agent: *" in content
+
+    def test_robots_txt_allow_root(self, client: Client) -> None:
+        """Test robots.txt allows root path."""
+        response: _MonkeyPatchedWSGIResponse = client.get("/robots.txt")
+        content: str = response.content.decode()
+        assert "Allow: /" in content
+
+    def test_robots_txt_disallow_admin(self, client: Client) -> None:
+        """Test robots.txt disallows /admin/."""
+        response: _MonkeyPatchedWSGIResponse = client.get("/robots.txt")
+        content: str = response.content.decode()
+        assert "Disallow: /admin/" in content
+
+    def test_robots_txt_disallow_debug(self, client: Client) -> None:
+        """Test robots.txt disallows /debug/."""
+        response: _MonkeyPatchedWSGIResponse = client.get("/robots.txt")
+        content: str = response.content.decode()
+        assert "Disallow: /debug/" in content
+
+    def test_robots_txt_disallow_datasets(self, client: Client) -> None:
+        """Test robots.txt disallows /datasets/."""
+        response: _MonkeyPatchedWSGIResponse = client.get("/robots.txt")
+        content: str = response.content.decode()
+        assert "Disallow: /datasets/" in content
+
+    def test_robots_txt_sitemap_reference(self, client: Client) -> None:
+        """Test robots.txt references sitemap."""
+        response: _MonkeyPatchedWSGIResponse = client.get("/robots.txt")
+        content: str = response.content.decode()
+        assert "Sitemap:" in content
+        assert "/sitemap.xml" in content
+
+    def test_robots_txt_disallow_export(self, client: Client) -> None:
+        """Test robots.txt disallows /export/."""
+        response: _MonkeyPatchedWSGIResponse = client.get("/robots.txt")
+        content: str = response.content.decode()
+        assert "Disallow: /export/" in content
+
+
+@pytest.mark.django_db
+class TestSEOPaginationLinks:
+    """Tests for SEO pagination links in views."""
+
+    def test_campaign_list_first_page_has_next(self, client: Client) -> None:
+        """Test campaign list first page has next link."""
+        # Create a game and multiple campaigns to trigger pagination
+        org: Organization = Organization.objects.create(twitch_id="org1", name="Test Org")
+        game = Game.objects.create(
+            twitch_id="game1",
+            name="test_game",
+            display_name="Test Game",
+        )
+        game.owners.add(org)
+        for i in range(25):
+            DropCampaign.objects.create(
+                twitch_id=f"camp{i}",
+                name=f"Campaign {i}",
+                description="Desc",
+                game=game,
+                operation_names=["DropCampaignDetails"],
+            )
+
+        response = client.get(reverse("twitch:campaign_list"))
+        assert response.status_code == 200
+        if response.context.get("page_obj") and response.context["page_obj"].has_next():
+            assert "pagination_info" in response.context
+
+    def test_campaign_list_pagination_info_structure(self, client: Client) -> None:
+        """Test pagination_info has correct structure."""
+        # Create a game and multiple campaigns to trigger pagination
+        org = Organization.objects.create(twitch_id="org1", name="Test Org")
+        game = Game.objects.create(
+            twitch_id="game1",
+            name="test_game",
+            display_name="Test Game",
+        )
+        game.owners.add(org)
+        for i in range(25):
+            DropCampaign.objects.create(
+                twitch_id=f"camp{i}",
+                name=f"Campaign {i}",
+                description="Desc",
+                game=game,
+                operation_names=["DropCampaignDetails"],
+            )
+
+        response = client.get(reverse("twitch:campaign_list"))
+        assert response.status_code == 200
+        if "pagination_info" in response.context:
+            pagination_info = response.context["pagination_info"]
+            # Should be a dict with rel and url
+            assert isinstance(pagination_info, dict)
+            assert "rel" in pagination_info or pagination_info is None

twitch/views.py

@@ -25,6 +25,7 @@ from django.db.models import Prefetch
 from django.db.models import Q
 from django.db.models import Subquery
 from django.db.models.functions import Trim
+from django.db.models.query import QuerySet
 from django.http import FileResponse
 from django.http import Http404
 from django.http import HttpRequest
@@ -68,6 +69,142 @@ logger: logging.Logger = logging.getLogger("ttvdrops.views")
 
 MIN_QUERY_LENGTH_FOR_FTS = 3
 MIN_SEARCH_RANK = 0.05
+DEFAULT_SITE_DESCRIPTION = "Twitch Drops Tracker - Track your Twitch drops and campaigns easily."
+
+
+def _truncate_description(text: str, max_length: int = 160) -> str:
+    """Truncate text to a reasonable description length (for meta tags).
+
+    Args:
+        text: The text to truncate.
+        max_length: Maximum length for the description.
+
+    Returns:
+        Truncated text with ellipsis if needed.
+    """
+    if not text:
+        return ""
+    text = text.strip()
+    if len(text) <= max_length:
+        return text
+    return text[:max_length].rsplit(" ", 1)[0] + "…"
+
+
+def _build_seo_context(  # noqa: PLR0913, PLR0917
+    page_title: str = "ttvdrops",
+    page_description: str | None = None,
+    page_image: str | None = None,
+    og_type: str = "website",
+    schema_data: dict[str, Any] | None = None,
+    breadcrumb_schema: dict[str, Any] | None = None,
+    pagination_info: dict[str, str] | None = None,
+    published_date: str | None = None,
+    modified_date: str | None = None,
+    robots_directive: str = "index, follow",
+) -> dict[str, Any]:
+    """Build SEO context for template rendering.
+
+    Args:
+        page_title: Page title (shown in browser tab, og:title).
+        page_description: Page description (meta description, og:description).
+        page_image: Image URL for og:image meta tag.
+        og_type: OpenGraph type (e.g., "website", "article").
+        schema_data: Dict representation of Schema.org JSON-LD data.
+        breadcrumb_schema: Breadcrumb schema dict for navigation hierarchy.
+        pagination_info: Dict with "rel" (prev|next|first|last) and "url".
+        published_date: ISO 8601 published date (e.g., "2025-01-01T00:00:00Z").
+        modified_date: ISO 8601 modified date.
+        robots_directive: Robots meta content (e.g., "index, follow" or "noindex").
+
+    Returns:
+        Dict with SEO context variables to pass to render().
+    """
+    context: dict[str, Any] = {
+        "page_title": page_title,
+        "page_description": page_description or DEFAULT_SITE_DESCRIPTION,
+        "og_type": og_type,
+        "robots_directive": robots_directive,
+    }
+    if page_image:
+        context["page_image"] = page_image
+    if schema_data:
+        context["schema_data"] = json.dumps(schema_data)
+    if breadcrumb_schema:
+        context["breadcrumb_schema"] = json.dumps(breadcrumb_schema)
+    if pagination_info:
+        context["pagination_info"] = pagination_info
+    if published_date:
+        context["published_date"] = published_date
+    if modified_date:
+        context["modified_date"] = modified_date
+    return context
+
+
+def _build_breadcrumb_schema(
+    items: list[dict[str, str | int]],
+) -> dict[str, Any]:
+    """Build a BreadcrumbList schema for structured data.
+
+    Args:
+        items: List of dicts with "name" and "url" keys.
+               First item should be homepage.
+
+    Returns:
+        BreadcrumbList schema dict.
+    """
+    breadcrumb_items: list[dict[str, str | int]] = []
+    for position, item in enumerate(items, start=1):
+        breadcrumb_items.append({
+            "@type": "ListItem",
+            "position": position,
+            "name": item["name"],
+            "item": item["url"],
+        })
+
+    return {
+        "@context": "https://schema.org",
+        "@type": "BreadcrumbList",
+        "itemListElement": breadcrumb_items,
+    }
+
+
+def _build_pagination_info(
+    request: HttpRequest,
+    page_obj: Page,
+    base_url: str,
+) -> dict[str, str] | None:
+    """Build pagination link info for rel="next"/"prev" tags.
+
+    Args:
+        request: HTTP request to build absolute URLs.
+        page_obj: Django Page object from paginator.
+        base_url: Base URL for pagination (e.g., "/campaigns/?status=active").
+
+    Returns:
+        Dict with rel and url, or None if no prev/next.
+    """
+    pagination_info: dict[str, str] | None = None
+
+    if page_obj.has_next():
+        next_url: str = f"{base_url}?page={page_obj.next_page_number()}"
+        if "?" in base_url:
+            # Preserve existing query params
+            next_url = f"{base_url}&page={page_obj.next_page_number()}"
+        pagination_info = {
+            "rel": "next",
+            "url": request.build_absolute_uri(next_url),
+        }
+
+    if page_obj.has_previous():
+        prev_url: str = f"{base_url}?page={page_obj.previous_page_number()}"
+        if "?" in base_url:
+            prev_url = f"{base_url}&page={page_obj.previous_page_number()}"
+        pagination_info = {
+            "rel": "prev",
+            "url": request.build_absolute_uri(prev_url),
+        }
+
+    return pagination_info
 
 
 def emote_gallery_view(request: HttpRequest) -> HttpResponse:
@@ -102,7 +239,14 @@ def emote_gallery_view(request: HttpRequest) -> HttpResponse:
                 "campaign": drop.campaign,
             })
 
-    context: dict[str, list[dict[str, Any]]] = {"emotes": emotes}
+    seo_context: dict[str, Any] = _build_seo_context(
+        page_title="Twitch Emotes Gallery",
+        page_description="Browse all Twitch drop emotes and find the campaigns that award them.",
+    )
+    context: dict[str, Any] = {
+        "emotes": emotes,
+        **seo_context,
+    }
     return render(request, "twitch/emote_gallery.html", context)
 
 
@@ -161,10 +305,16 @@ def search_view(request: HttpRequest) -> HttpResponse:
                 Q(title__icontains=query) | Q(description__icontains=query),
             ).select_related("badge_set")
 
+    seo_context: dict[str, Any] = _build_seo_context(
+        page_title=f"Search Results for '{query}'" if query else "Search",
+        page_description=f"Search results for '{query}' across Twitch drops, campaigns, games, and more."
+        if query
+        else "Search for Twitch drops, campaigns, games, channels, and organizations.",
+    )
     return render(
         request,
         "twitch/search_results.html",
-        {"query": query, "results": results},
+        {"query": query, "results": results, **seo_context},
     )
 
 
@@ -193,9 +343,24 @@ def org_list_view(request: HttpRequest) -> HttpResponse:
     )
     orgs_data: list[dict] = json.loads(serialized_orgs)
 
+    # CollectionPage schema for organizations list
+    collection_schema: dict[str, str] = {
+        "@context": "https://schema.org",
+        "@type": "CollectionPage",
+        "name": "Twitch Organizations",
+        "description": "Browse all Twitch organizations that offer drop campaigns and rewards.",
+        "url": request.build_absolute_uri("/organizations/"),
+    }
+
+    seo_context: dict[str, Any] = _build_seo_context(
+        page_title="Twitch Organizations",
+        page_description="Browse all Twitch organizations that offer drop campaigns and rewards.",
+        schema_data=collection_schema,
+    )
     context: dict[str, Any] = {
         "orgs": orgs,
         "orgs_data": format_and_color_json(orgs_data),
+        **seo_context,
     }
 
     return render(request, "twitch/org_list.html", context)
@@ -252,17 +417,47 @@ def organization_detail_view(request: HttpRequest, twitch_id: str) -> HttpRespon
         games_data: list[dict] = json.loads(serialized_games)
         org_data[0]["fields"]["games"] = games_data
 
+    org_name: str = organization.name or organization.twitch_id
+    games_count: int = games.count()
+    org_description: str = f"{org_name} offers {games_count} game(s) with Twitch drop campaigns and rewards."
+
+    org_schema: dict[str, str | dict[str, str]] = {
+        "@context": "https://schema.org",
+        "@type": "Organization",
+        "name": org_name,
+        "url": request.build_absolute_uri(reverse("twitch:organization_detail", args=[organization.twitch_id])),
+        "description": org_description,
+    }
+
+    # Breadcrumb schema
+    breadcrumb_schema: dict[str, Any] = _build_breadcrumb_schema([
+        {"name": "Home", "url": request.build_absolute_uri("/")},
+        {"name": "Organizations", "url": request.build_absolute_uri("/organizations/")},
+        {
+            "name": org_name,
+            "url": request.build_absolute_uri(reverse("twitch:organization_detail", args=[organization.twitch_id])),
+        },
+    ])
+
+    seo_context: dict[str, Any] = _build_seo_context(
+        page_title=org_name,
+        page_description=org_description,
+        schema_data=org_schema,
+        breadcrumb_schema=breadcrumb_schema,
+        modified_date=organization.updated_at.isoformat() if organization.updated_at else None,
+    )
     context: dict[str, Any] = {
         "organization": organization,
         "games": games,
         "org_data": format_and_color_json(org_data[0]),
+        **seo_context,
     }
 
     return render(request, "twitch/organization_detail.html", context)
 
 
 # MARK: /campaigns/
-def drop_campaign_list_view(request: HttpRequest) -> HttpResponse:
+def drop_campaign_list_view(request: HttpRequest) -> HttpResponse:  # noqa: PLR0914, PLR0915
     """Function-based view for drop campaigns list.
 
     Args:
@@ -299,6 +494,50 @@ def drop_campaign_list_view(request: HttpRequest) -> HttpResponse:
     except EmptyPage:
         campaigns = paginator.page(paginator.num_pages)
 
+    title = "Twitch Drop Campaigns"
+    if status_filter:
+        title += f" ({status_filter.capitalize()})"
+    if game_filter:
+        try:
+            game: Game = Game.objects.get(twitch_id=game_filter)
+            title += f" - {game.display_name}"
+        except Game.DoesNotExist:
+            pass
+
+    description = "Browse all Twitch drop campaigns with active drops, upcoming campaigns, and rewards."
+    if status_filter == "active":
+        description = "Browse currently active Twitch drop campaigns with rewards available now."
+    elif status_filter == "upcoming":
+        description = "View upcoming Twitch drop campaigns starting soon."
+    elif status_filter == "expired":
+        description = "Browse expired Twitch drop campaigns."
+
+    # Build base URL for pagination
+    base_url = "/campaigns/"
+    if status_filter:
+        base_url += f"?status={status_filter}"
+        if game_filter:
+            base_url += f"&game={game_filter}"
+    elif game_filter:
+        base_url += f"?game={game_filter}"
+
+    pagination_info: dict[str, str] | None = _build_pagination_info(request, campaigns, base_url)
+
+    # CollectionPage schema for campaign list
+    collection_schema: dict[str, str] = {
+        "@context": "https://schema.org",
+        "@type": "CollectionPage",
+        "name": title,
+        "description": description,
+        "url": request.build_absolute_uri(base_url),
+    }
+
+    seo_context: dict[str, Any] = _build_seo_context(
+        page_title=title,
+        page_description=description,
+        pagination_info=pagination_info,
+        schema_data=collection_schema,
+    )
     context: dict[str, Any] = {
         "campaigns": campaigns,
         "page_obj": campaigns,
@@ -309,6 +548,7 @@ def drop_campaign_list_view(request: HttpRequest) -> HttpResponse:
         "selected_game": game_filter or "",
         "selected_per_page": per_page,
         "selected_status": status_filter or "",
+        **seo_context,
     }
     return render(request, "twitch/campaign_list.html", context)
 
@@ -377,10 +617,16 @@ def dataset_backups_view(request: HttpRequest) -> HttpResponse:
 
     datasets.sort(key=operator.itemgetter("updated_at"), reverse=True)
 
+    seo_context: dict[str, Any] = _build_seo_context(
+        page_title="Database Backups - TTVDrops",
+        page_description="Download database backups and datasets containing Twitch drops, campaigns, and related data.",
+        robots_directive="noindex, follow",
+    )
     context: dict[str, Any] = {
         "datasets": datasets,
         "data_dir": str(datasets_root),
         "dataset_count": len(datasets),
+        **seo_context,
     }
     return render(request, "twitch/dataset_backups.html", context)
 
@@ -462,7 +708,7 @@ def _enhance_drops_with_context(drops: QuerySet[TimeBasedDrop], now: datetime.da
 
 
 # MARK: /campaigns/<twitch_id>/
-def drop_campaign_detail_view(request: HttpRequest, twitch_id: str) -> HttpResponse:  # noqa: PLR0914
+def drop_campaign_detail_view(request: HttpRequest, twitch_id: str) -> HttpResponse:  # noqa: PLR0914, PLR0915
     """Function-based view for a drop campaign detail.
 
     Args:
@@ -498,7 +744,7 @@ def drop_campaign_detail_view(request: HttpRequest, twitch_id: str) -> HttpRespo
         .order_by("required_minutes_watched")
     )
 
-    serialized_campaign = serialize(
+    serialized_campaign: str = serialize(
         "json",
         [campaign],
         fields=(
@@ -517,7 +763,7 @@ def drop_campaign_detail_view(request: HttpRequest, twitch_id: str) -> HttpRespo
             "updated_at",
         ),
     )
-    campaign_data = json.loads(serialized_campaign)
+    campaign_data: list[dict[str, Any]] = json.loads(serialized_campaign)
 
     if drops.exists():
         badge_benefit_names: set[str] = {
@@ -549,7 +795,7 @@ def drop_campaign_detail_view(request: HttpRequest, twitch_id: str) -> HttpRespo
         for i, drop in enumerate(drops):
             drop_benefits: list[DropBenefit] = list(drop.benefits.all())
             if drop_benefits:
-                serialized_benefits = serialize(
+                serialized_benefits: str = serialize(
                     "json",
                     drop_benefits,
                     fields=(
@@ -564,7 +810,7 @@ def drop_campaign_detail_view(request: HttpRequest, twitch_id: str) -> HttpRespo
                         "distribution_type",
                     ),
                 )
-                benefits_data = json.loads(serialized_benefits)
+                benefits_data: list[dict[str, Any]] = json.loads(serialized_benefits)
 
                 for benefit_data in benefits_data:
                     fields: dict[str, Any] = benefit_data.get("fields", {})
@@ -604,6 +850,66 @@ def drop_campaign_detail_view(request: HttpRequest, twitch_id: str) -> HttpRespo
         "allowed_channels": getattr(campaign, "channels_ordered", []),
     }
 
+    campaign_name: str = campaign.name or campaign.clean_name or campaign.twitch_id
+    campaign_description: str = (
+        _truncate_description(campaign.description)
+        if campaign.description
+        else f"Twitch drop campaign: {campaign_name}"
+    )
+    campaign_image: str | None = campaign.image_url
+
+    campaign_schema: dict[str, str | dict[str, str]] = {
+        "@context": "https://schema.org",
+        "@type": "Event",
+        "name": campaign_name,
+        "description": campaign_description,
+        "url": request.build_absolute_uri(reverse("twitch:campaign_detail", args=[campaign.twitch_id])),
+        "eventStatus": "https://schema.org/EventScheduled",
+        "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",
+        "location": {
+            "@type": "VirtualLocation",
+            "url": "https://www.twitch.tv",
+        },
+    }
+    if campaign.start_at:
+        campaign_schema["startDate"] = campaign.start_at.isoformat()
+    if campaign.end_at:
+        campaign_schema["endDate"] = campaign.end_at.isoformat()
+    if campaign_image:
+        campaign_schema["image"] = campaign_image
+    if campaign.game and campaign.game.owners.exists():
+        owner: Organization | None = campaign.game.owners.first()
+        if owner:
+            campaign_schema["organizer"] = {
+                "@type": "Organization",
+                "name": owner.name or owner.twitch_id,
+            }
+
+    # Breadcrumb schema for navigation
+    game_name: str = campaign.game.display_name or campaign.game.name or campaign.game.twitch_id
+    breadcrumb_schema: dict[str, Any] = _build_breadcrumb_schema([
+        {"name": "Home", "url": request.build_absolute_uri("/")},
+        {"name": "Games", "url": request.build_absolute_uri("/games/")},
+        {
+            "name": game_name,
+            "url": request.build_absolute_uri(reverse("twitch:game_detail", args=[campaign.game.twitch_id])),
+        },
+        {
+            "name": campaign_name,
+            "url": request.build_absolute_uri(reverse("twitch:campaign_detail", args=[campaign.twitch_id])),
+        },
+    ])
+
+    seo_context: dict[str, Any] = _build_seo_context(
+        page_title=campaign_name,
+        page_description=campaign_description,
+        page_image=campaign_image,
+        schema_data=campaign_schema,
+        breadcrumb_schema=breadcrumb_schema,
+        modified_date=campaign.updated_at.isoformat() if campaign.updated_at else None,
+    )
+    context.update(seo_context)
+
     return render(request, "twitch/campaign_detail.html", context)
 
 
@@ -681,6 +987,22 @@ class GamesGridView(ListView):
             sorted(games_by_org.items(), key=lambda item: item[0].name),
         )
 
+        # CollectionPage schema for games list
+        collection_schema: dict[str, str] = {
+            "@context": "https://schema.org",
+            "@type": "CollectionPage",
+            "name": "Twitch Drop Games",
+            "description": "Browse all Twitch games with active drop campaigns and rewards.",
+            "url": self.request.build_absolute_uri("/games/"),
+        }
+
+        seo_context: dict[str, Any] = _build_seo_context(
+            page_title="Twitch Drop Games",
+            page_description="Browse all Twitch games with active drop campaigns and rewards.",
+            schema_data=collection_schema,
+        )
+        context.update(seo_context)
+
         return context
 
 
@@ -709,16 +1031,16 @@ class GameDetailView(DetailView):
             queryset = self.get_queryset()
 
         # Use twitch_id as the lookup field since it's the primary key
-        twitch_id = self.kwargs.get("twitch_id")
+        twitch_id: str | None = self.kwargs.get("twitch_id")
         try:
-            game = queryset.get(twitch_id=twitch_id)
+            game: Game = queryset.get(twitch_id=twitch_id)
         except Game.DoesNotExist as exc:
             msg = "No game found matching the query"
             raise Http404(msg) from exc
 
         return game
 
-    def get_context_data(self, **kwargs: object) -> dict[str, Any]:
+    def get_context_data(self, **kwargs: object) -> dict[str, Any]:  # noqa: PLR0914
         """Add additional context data.
 
         Args:
@@ -832,6 +1154,45 @@ class GameDetailView(DetailView):
 
         owners: list[Organization] = list(game.owners.all())
 
+        game_name: str = game.display_name or game.name or game.twitch_id
+        game_description: str = (
+            f"Twitch drop campaigns for {game_name}. View active, upcoming, and completed drop rewards."
+        )
+        game_image: str | None = game.box_art
+
+        game_schema: dict[str, Any] = {
+            "@context": "https://schema.org",
+            "@type": "VideoGame",
+            "name": game_name,
+            "description": game_description,
+            "url": self.request.build_absolute_uri(reverse("twitch:game_detail", args=[game.twitch_id])),
+        }
+        if game.box_art:
+            game_schema["image"] = game.box_art
+        if owners:
+            game_schema["publisher"] = {
+                "@type": "Organization",
+                "name": owners[0].name or owners[0].twitch_id,
+            }
+
+        # Breadcrumb schema
+        breadcrumb_schema: dict[str, Any] = _build_breadcrumb_schema([
+            {"name": "Home", "url": self.request.build_absolute_uri("/")},
+            {"name": "Games", "url": self.request.build_absolute_uri("/games/")},
+            {
+                "name": game_name,
+                "url": self.request.build_absolute_uri(reverse("twitch:game_detail", args=[game.twitch_id])),
+            },
+        ])
+
+        seo_context: dict[str, Any] = _build_seo_context(
+            page_title=game_name,
+            page_description=game_description,
+            page_image=game_image,
+            schema_data=game_schema,
+            breadcrumb_schema=breadcrumb_schema,
+            modified_date=game.updated_at.isoformat() if game.updated_at else None,
+        )
         context.update(
             {
                 "active_campaigns": active_campaigns,
@@ -842,6 +1203,7 @@ class GameDetailView(DetailView):
                 "drop_awarded_badges": drop_awarded_badges,
                 "now": now,
                 "game_data": format_and_color_json(game_data[0]),
+                **seo_context,
             },
         )
 
@@ -903,6 +1265,28 @@ def dashboard(request: HttpRequest) -> HttpResponse:
         .order_by("-starts_at")
     )
 
+    # WebSite schema with SearchAction for sitelinks search box
+    website_schema: dict[str, str | dict[str, str | dict[str, str]]] = {
+        "@context": "https://schema.org",
+        "@type": "WebSite",
+        "name": "ttvdrops",
+        "url": request.build_absolute_uri("/"),
+        "potentialAction": {
+            "@type": "SearchAction",
+            "target": {
+                "@type": "EntryPoint",
+                "urlTemplate": request.build_absolute_uri("/search/?q={search_term_string}"),
+            },
+            "query-input": "required name=search_term_string",
+        },
+    }
+
+    seo_context: dict[str, Any] = _build_seo_context(
+        page_title="ttvdrops Dashboard",
+        page_description="Dashboard showing active Twitch drop campaigns, rewards, and quests. Track all current drops and campaigns.",  # noqa: E501
+        og_type="website",
+        schema_data=website_schema,
+    )
     return render(
         request,
         "twitch/dashboard.html",
@@ -911,6 +1295,7 @@ def dashboard(request: HttpRequest) -> HttpResponse:
             "campaigns_by_game": campaigns_by_game,
             "active_reward_campaigns": active_reward_campaigns,
             "now": now,
+            **seo_context,
         },
     )
 
@@ -936,7 +1321,7 @@ def reward_campaign_list_view(request: HttpRequest) -> HttpResponse:
     queryset = queryset.select_related("game").order_by("-starts_at")
 
     # Optionally filter by status (active, upcoming, expired)
-    now = timezone.now()
+    now: datetime.datetime = timezone.now()
     if status_filter == "active":
         queryset = queryset.filter(starts_at__lte=now, ends_at__gte=now)
     elif status_filter == "upcoming":
@@ -953,6 +1338,44 @@ def reward_campaign_list_view(request: HttpRequest) -> HttpResponse:
     except EmptyPage:
         reward_campaigns = paginator.page(paginator.num_pages)
 
+    title = "Twitch Reward Campaigns"
+    if status_filter:
+        title += f" ({status_filter.capitalize()})"
+
+    description = "Browse all Twitch reward campaigns with active quests and rewards."
+    if status_filter == "active":
+        description = "Browse currently active Twitch reward campaigns with quests and rewards available now."
+    elif status_filter == "upcoming":
+        description = "View upcoming Twitch reward campaigns starting soon."
+    elif status_filter == "expired":
+        description = "Browse expired Twitch reward campaigns."
+
+    # Build base URL for pagination
+    base_url = "/reward-campaigns/"
+    if status_filter:
+        base_url += f"?status={status_filter}"
+        if game_filter:
+            base_url += f"&game={game_filter}"
+    elif game_filter:
+        base_url += f"?game={game_filter}"
+
+    pagination_info: dict[str, str] | None = _build_pagination_info(request, reward_campaigns, base_url)
+
+    # CollectionPage schema for reward campaigns list
+    collection_schema: dict[str, str | dict[str, str | dict[str, str]]] = {
+        "@context": "https://schema.org",
+        "@type": "CollectionPage",
+        "name": title,
+        "description": description,
+        "url": request.build_absolute_uri(base_url),
+    }
+
+    seo_context: dict[str, Any] = _build_seo_context(
+        page_title=title,
+        page_description=description,
+        pagination_info=pagination_info,
+        schema_data=collection_schema,
+    )
     context: dict[str, Any] = {
         "reward_campaigns": reward_campaigns,
         "games": Game.objects.all().order_by("display_name"),
@@ -961,6 +1384,7 @@ def reward_campaign_list_view(request: HttpRequest) -> HttpResponse:
         "selected_game": game_filter or "",
         "selected_per_page": per_page,
         "selected_status": status_filter or "",
+        **seo_context,
     }
     return render(request, "twitch/reward_campaign_list.html", context)
 
@@ -987,7 +1411,7 @@ def reward_campaign_detail_view(request: HttpRequest, twitch_id: str) -> HttpRes
         msg = "No reward campaign found matching the query"
         raise Http404(msg) from exc
 
-    serialized_campaign = serialize(
+    serialized_campaign: str = serialize(
         "json",
         [reward_campaign],
         fields=(
@@ -1011,11 +1435,62 @@ def reward_campaign_detail_view(request: HttpRequest, twitch_id: str) -> HttpRes
 
     now: datetime.datetime = timezone.now()
 
+    campaign_name: str = reward_campaign.name or reward_campaign.twitch_id
+    campaign_description: str = (
+        _truncate_description(reward_campaign.summary)
+        if reward_campaign.summary
+        else f"Twitch reward campaign: {campaign_name}"
+    )
+
+    campaign_schema: dict[str, str | dict[str, str]] = {
+        "@context": "https://schema.org",
+        "@type": "Event",
+        "name": campaign_name,
+        "description": campaign_description,
+        "url": request.build_absolute_uri(reverse("twitch:reward_campaign_detail", args=[reward_campaign.twitch_id])),
+        "eventStatus": "https://schema.org/EventScheduled",
+        "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",
+        "location": {
+            "@type": "VirtualLocation",
+            "url": "https://www.twitch.tv",
+        },
+    }
+    if reward_campaign.starts_at:
+        campaign_schema["startDate"] = reward_campaign.starts_at.isoformat()
+    if reward_campaign.ends_at:
+        campaign_schema["endDate"] = reward_campaign.ends_at.isoformat()
+    if reward_campaign.game and reward_campaign.game.owners.exists():
+        owner = reward_campaign.game.owners.first()
+        campaign_schema["organizer"] = {
+            "@type": "Organization",
+            "name": owner.name or owner.twitch_id,
+        }
+
+    # Breadcrumb schema
+    breadcrumb_schema: dict[str, Any] = _build_breadcrumb_schema([
+        {"name": "Home", "url": request.build_absolute_uri("/")},
+        {"name": "Reward Campaigns", "url": request.build_absolute_uri("/reward-campaigns/")},
+        {
+            "name": campaign_name,
+            "url": request.build_absolute_uri(
+                reverse("twitch:reward_campaign_detail", args=[reward_campaign.twitch_id]),
+            ),
+        },
+    ])
+
+    seo_context: dict[str, Any] = _build_seo_context(
+        page_title=campaign_name,
+        page_description=campaign_description,
+        schema_data=campaign_schema,
+        breadcrumb_schema=breadcrumb_schema,
+        modified_date=reward_campaign.updated_at.isoformat() if reward_campaign.updated_at else None,
+    )
     context: dict[str, Any] = {
         "reward_campaign": reward_campaign,
         "now": now,
         "campaign_data": format_and_color_json(campaign_data[0]),
         "is_active": reward_campaign.is_active,
+        **seo_context,
     }
 
     return render(request, "twitch/reward_campaign_detail.html", context)
@@ -1061,7 +1536,7 @@ def debug_view(request: HttpRequest) -> HttpResponse:
 
     # Duplicate campaign names per game.
     # We retrieve the game's name for user-friendly display.
-    duplicate_name_campaigns = (
+    duplicate_name_campaigns: QuerySet[DropCampaign, dict[str, Any]] = (
         DropCampaign.objects
         .values("game__display_name", "name", "game__twitch_id")
         .annotate(name_count=Count("twitch_id"))
@@ -1113,6 +1588,13 @@ def debug_view(request: HttpRequest) -> HttpResponse:
         "campaigns_missing_dropcampaigndetails": campaigns_missing_dropcampaigndetails,
     }
 
+    seo_context: dict[str, Any] = _build_seo_context(
+        page_title="Debug - TTVDrops",
+        page_description="Debug page showing data inconsistencies and potential issues in the TTVDrops database.",
+        robots_directive="noindex, nofollow",
+    )
+    context.update(seo_context)
+
     return render(
         request,
         "twitch/debug.html",
@@ -1124,7 +1606,7 @@ def debug_view(request: HttpRequest) -> HttpResponse:
 class GamesListView(GamesGridView):
     """List view for games in simple list format."""
 
-    template_name = "twitch/games_list.html"
+    template_name: str = "twitch/games_list.html"
 
 
 # MARK: /docs/rss/
@@ -1147,15 +1629,15 @@ def docs_rss_view(request: HttpRequest) -> HttpResponse:
 
     def _pretty_example(xml_str: str, max_items: int = 1) -> str:
         try:
-            trimmed = xml_str.strip()
-            first_item = trimmed.find("<item")
+            trimmed: str = xml_str.strip()
+            first_item: int = trimmed.find("<item")
             if first_item != -1 and max_items == 1:
-                second_item = trimmed.find("<item", first_item + 5)
+                second_item: int = trimmed.find("<item", first_item + 5)
                 if second_item != -1:
-                    end_channel = trimmed.find("</channel>", second_item)
+                    end_channel: int = trimmed.find("</channel>", second_item)
                     if end_channel != -1:
                         trimmed = trimmed[:second_item] + trimmed[end_channel:]
-            formatted = trimmed.replace("><", ">\n<")
+            formatted: str = trimmed.replace("><", ">\n<")
             return "\n".join(line for line in formatted.splitlines() if line.strip())
         except Exception:  # pragma: no cover - defensive formatting for docs only
             logger.exception("Failed to pretty-print RSS example")
@@ -1232,6 +1714,11 @@ def docs_rss_view(request: HttpRequest) -> HttpResponse:
         },
     ]
 
+    seo_context: dict[str, Any] = _build_seo_context(
+        page_title="RSS Feeds - TTVDrops",
+        page_description="Available RSS feeds for Twitch drops, campaigns, games, organizations, and rewards.",
+        robots_directive="noindex, follow",
+    )
     return render(
         request,
         "twitch/docs_rss.html",
@@ -1240,6 +1727,7 @@ def docs_rss_view(request: HttpRequest) -> HttpResponse:
             "filtered_feeds": filtered_feeds,
             "sample_game": sample_game,
             "sample_org": sample_org,
+            **seo_context,
         },
     )
 
@@ -1285,7 +1773,35 @@ class ChannelListView(ListView):
             dict: Context data.
         """
         context: dict[str, Any] = super().get_context_data(**kwargs)
-        context["search_query"] = self.request.GET.get("search", "")
+        search_query: str = self.request.GET.get("search", "")
+
+        # Build pagination info
+        base_url = "/channels/"
+        if search_query:
+            base_url += f"?search={search_query}"
+
+        page_obj: Page | None = context.get("page_obj")
+        pagination_info: dict[str, str] | None = (
+            _build_pagination_info(self.request, page_obj, base_url) if isinstance(page_obj, Page) else None
+        )
+
+        # CollectionPage schema for channels list
+        collection_schema: dict[str, str | dict[str, str | dict[str, str]]] = {
+            "@context": "https://schema.org",
+            "@type": "CollectionPage",
+            "name": "Twitch Channels",
+            "description": "Browse Twitch channels participating in drop campaigns and find their available rewards.",
+            "url": self.request.build_absolute_uri("/channels/"),
+        }
+
+        seo_context: dict[str, Any] = _build_seo_context(
+            page_title="Twitch Channels",
+            page_description="Browse Twitch channels participating in drop campaigns and find their available rewards.",
+            pagination_info=pagination_info,
+            schema_data=collection_schema,
+        )
+        context.update(seo_context)
+        context["search_query"] = search_query
         return context
 
 
@@ -1313,16 +1829,16 @@ class ChannelDetailView(DetailView):
         if queryset is None:
             queryset = self.get_queryset()
 
-        twitch_id = self.kwargs.get("twitch_id")
+        twitch_id: str | None = self.kwargs.get("twitch_id")
         try:
-            channel = queryset.get(twitch_id=twitch_id)
+            channel: Channel = queryset.get(twitch_id=twitch_id)
         except Channel.DoesNotExist as exc:
             msg = "No channel found matching the query"
             raise Http404(msg) from exc
 
         return channel
 
-    def get_context_data(self, **kwargs: object) -> dict[str, Any]:
+    def get_context_data(self, **kwargs: object) -> dict[str, Any]:  # noqa: PLR0914
         """Add additional context data.
 
         Args:
@@ -1376,7 +1892,7 @@ class ChannelDetailView(DetailView):
             campaign for campaign in all_campaigns if campaign.end_at is not None and campaign.end_at < now
         ]
 
-        serialized_channel = serialize(
+        serialized_channel: str = serialize(
             "json",
             [channel],
             fields=(
@@ -1387,10 +1903,10 @@ class ChannelDetailView(DetailView):
                 "updated_at",
             ),
         )
-        channel_data = json.loads(serialized_channel)
+        channel_data: list[dict[str, Any]] = json.loads(serialized_channel)
 
         if all_campaigns.exists():
-            serialized_campaigns = serialize(
+            serialized_campaigns: str = serialize(
                 "json",
                 all_campaigns,
                 fields=(
@@ -1406,9 +1922,39 @@ class ChannelDetailView(DetailView):
                     "updated_at",
                 ),
             )
-            campaigns_data = json.loads(serialized_campaigns)
+            campaigns_data: list[dict[str, Any]] = json.loads(serialized_campaigns)
             channel_data[0]["fields"]["campaigns"] = campaigns_data
 
+        channel_name: str = channel.display_name or channel.name or channel.twitch_id
+        channel_description: str = f"Twitch channel {channel_name} participating in drop campaigns. View active, upcoming, and expired campaign rewards."  # noqa: E501
+
+        channel_schema: dict[str, Any] = {
+            "@context": "https://schema.org",
+            "@type": "BroadcastChannel",
+            "name": channel_name,
+            "description": channel_description,
+            "url": self.request.build_absolute_uri(reverse("twitch:channel_detail", args=[channel.twitch_id])),
+            "broadcastChannelId": channel.twitch_id,
+            "providerName": "Twitch",
+        }
+
+        # Breadcrumb schema
+        breadcrumb_schema: dict[str, Any] = _build_breadcrumb_schema([
+            {"name": "Home", "url": self.request.build_absolute_uri("/")},
+            {"name": "Channels", "url": self.request.build_absolute_uri("/channels/")},
+            {
+                "name": channel_name,
+                "url": self.request.build_absolute_uri(reverse("twitch:channel_detail", args=[channel.twitch_id])),
+            },
+        ])
+
+        seo_context: dict[str, Any] = _build_seo_context(
+            page_title=channel_name,
+            page_description=channel_description,
+            schema_data=channel_schema,
+            breadcrumb_schema=breadcrumb_schema,
+            modified_date=channel.updated_at.isoformat() if channel.updated_at else None,
+        )
         context.update(
             {
                 "active_campaigns": active_campaigns,
@@ -1416,6 +1962,7 @@ class ChannelDetailView(DetailView):
                 "expired_campaigns": expired_campaigns,
                 "now": now,
                 "channel_data": format_and_color_json(channel_data[0]),
+                **seo_context,
             },
         )
 
@@ -1453,9 +2000,24 @@ def badge_list_view(request: HttpRequest) -> HttpResponse:
         for badge_set in badge_sets
     ]
 
+    # CollectionPage schema for badges list
+    collection_schema: dict[str, str] = {
+        "@context": "https://schema.org",
+        "@type": "CollectionPage",
+        "name": "Twitch Chat Badges",
+        "description": "Browse all Twitch chat badges awarded through drop campaigns and their associated rewards.",
+        "url": request.build_absolute_uri("/badges/"),
+    }
+
+    seo_context: dict[str, Any] = _build_seo_context(
+        page_title="Twitch Chat Badges",
+        page_description="Browse all Twitch chat badges awarded through drop campaigns and their associated rewards.",
+        schema_data=collection_schema,
+    )
     context: dict[str, Any] = {
         "badge_sets": badge_sets,
         "badge_data": badge_data,
+        **seo_context,
     }
 
     return render(request, "twitch/badge_list.html", context)
@@ -1500,7 +2062,7 @@ def badge_set_detail_view(request: HttpRequest, set_id: str) -> HttpResponse:
         badge.award_campaigns = list(campaigns)  # pyright: ignore[reportAttributeAccessIssue]
 
     # Serialize for JSON display
-    serialized_set = serialize(
+    serialized_set: str = serialize(
         "json",
         [badge_set],
         fields=(
@@ -1512,7 +2074,7 @@ def badge_set_detail_view(request: HttpRequest, set_id: str) -> HttpResponse:
     set_data: list[dict[str, Any]] = json.loads(serialized_set)
 
     if badges.exists():
-        serialized_badges = serialize(
+        serialized_badges: str = serialize(
             "json",
             badges,
             fields=(
@@ -1531,10 +2093,29 @@ def badge_set_detail_view(request: HttpRequest, set_id: str) -> HttpResponse:
         badges_data: list[dict[str, Any]] = json.loads(serialized_badges)
         set_data[0]["fields"]["badges"] = badges_data
 
+    badge_set_name: str = badge_set.set_id
+    badge_set_description: str = (
+        f"Twitch chat badge set {badge_set_name} with {badges.count()} badge(s) awarded through drop campaigns."
+    )
+
+    badge_schema: dict[str, Any] = {
+        "@context": "https://schema.org",
+        "@type": "ItemList",
+        "name": badge_set_name,
+        "description": badge_set_description,
+        "url": request.build_absolute_uri(reverse("twitch:badge_set_detail", args=[badge_set.set_id])),
+    }
+
+    seo_context: dict[str, Any] = _build_seo_context(
+        page_title=f"Badge Set: {badge_set_name}",
+        page_description=badge_set_description,
+        schema_data=badge_schema,
+    )
     context: dict[str, Any] = {
         "badge_set": badge_set,
         "badges": badges,
         "set_data": format_and_color_json(set_data[0]),
+        **seo_context,
     }
 
     return render(request, "twitch/badge_set_detail.html", context)
@@ -1570,7 +2151,7 @@ def export_campaigns_csv(request: HttpRequest) -> HttpResponse:
         queryset = queryset.filter(end_at__lt=now)
 
     # Create CSV response
-    response = HttpResponse(content_type="text/csv")
+    response: HttpResponse = HttpResponse(content_type="text/csv")
     response["Content-Disposition"] = "attachment; filename=campaigns.csv"
 
     writer = csv.writer(response)
@@ -1591,18 +2172,18 @@ def export_campaigns_csv(request: HttpRequest) -> HttpResponse:
         # Determine campaign status
         if campaign.start_at and campaign.end_at:
             if campaign.start_at <= now <= campaign.end_at:
-                status = "Active"
+                status: str = "Active"
             elif campaign.start_at > now:
-                status = "Upcoming"
+                status: str = "Upcoming"
             else:
-                status = "Expired"
+                status: str = "Expired"
         else:
-            status = "Unknown"
+            status: str = "Unknown"
 
         writer.writerow([
             campaign.twitch_id,
             campaign.name,
-            campaign.description[:100] if campaign.description else "",  # Truncate for CSV
+            campaign.description or "",
             campaign.game.name if campaign.game else "",
             status,
             campaign.start_at.isoformat() if campaign.start_at else "",
@@ -1635,7 +2216,7 @@ def export_campaigns_json(request: HttpRequest) -> HttpResponse:
 
     queryset = queryset.prefetch_related("game__owners").order_by("-start_at")
 
-    now = timezone.now()
+    now: datetime.datetime = timezone.now()
     if status_filter == "active":
         queryset = queryset.filter(start_at__lte=now, end_at__gte=now)
     elif status_filter == "upcoming":
@@ -1649,13 +2230,13 @@ def export_campaigns_json(request: HttpRequest) -> HttpResponse:
         # Determine campaign status
         if campaign.start_at and campaign.end_at:
             if campaign.start_at <= now <= campaign.end_at:
-                status = "Active"
+                status: str = "Active"
             elif campaign.start_at > now:
-                status = "Upcoming"
+                status: str = "Upcoming"
             else:
-                status = "Expired"
+                status: str = "Expired"
         else:
-            status = "Unknown"
+            status: str = "Unknown"
 
         campaigns_data.append({
             "twitch_id": campaign.twitch_id,
@@ -1821,3 +2402,147 @@ def export_organizations_json(request: HttpRequest) -> HttpResponse:  # noqa: AR
     response["Content-Disposition"] = "attachment; filename=organizations.json"
 
     return response
+
+
+# MARK: /sitemap.xml
+def sitemap_view(request: HttpRequest) -> HttpResponse:
+    """Generate a dynamic XML sitemap for search engines.
+
+    Args:
+        request: The HTTP request.
+
+    Returns:
+        HttpResponse: XML sitemap.
+    """
+    base_url: str = f"{request.scheme}://{request.get_host()}"
+
+    # Start building sitemap XML
+    sitemap_urls: list[dict[str, str | dict[str, str]]] = []
+
+    # Static pages
+    sitemap_urls.extend([
+        {"url": f"{base_url}/", "priority": "1.0", "changefreq": "daily"},
+        {"url": f"{base_url}/campaigns/", "priority": "0.9", "changefreq": "daily"},
+        {"url": f"{base_url}/reward-campaigns/", "priority": "0.9", "changefreq": "daily"},
+        {"url": f"{base_url}/games/", "priority": "0.9", "changefreq": "weekly"},
+        {"url": f"{base_url}/organizations/", "priority": "0.8", "changefreq": "weekly"},
+        {"url": f"{base_url}/channels/", "priority": "0.8", "changefreq": "weekly"},
+        {"url": f"{base_url}/badges/", "priority": "0.7", "changefreq": "monthly"},
+        {"url": f"{base_url}/emotes/", "priority": "0.7", "changefreq": "monthly"},
+        {"url": f"{base_url}/search/", "priority": "0.6", "changefreq": "monthly"},
+    ])
+
+    # Dynamic detail pages - Games
+    games: QuerySet[Game] = Game.objects.all()
+    for game in games:
+        entry: dict[str, str | dict[str, str]] = {
+            "url": f"{base_url}{reverse('twitch:game_detail', args=[game.twitch_id])}",
+            "priority": "0.8",
+            "changefreq": "weekly",
+        }
+        if game.updated_at:
+            entry["lastmod"] = game.updated_at.isoformat()
+        sitemap_urls.append(entry)
+
+    # Dynamic detail pages - Campaigns
+    campaigns: QuerySet[DropCampaign] = DropCampaign.objects.all()
+    for campaign in campaigns:
+        entry: dict[str, str | dict[str, str]] = {
+            "url": f"{base_url}{reverse('twitch:campaign_detail', args=[campaign.twitch_id])}",
+            "priority": "0.7",
+            "changefreq": "weekly",
+        }
+        if campaign.updated_at:
+            entry["lastmod"] = campaign.updated_at.isoformat()
+        sitemap_urls.append(entry)
+
+    # Dynamic detail pages - Organizations
+    orgs: QuerySet[Organization] = Organization.objects.all()
+    for org in orgs:
+        entry: dict[str, str | dict[str, str]] = {
+            "url": f"{base_url}{reverse('twitch:organization_detail', args=[org.twitch_id])}",
+            "priority": "0.7",
+            "changefreq": "weekly",
+        }
+        if org.updated_at:
+            entry["lastmod"] = org.updated_at.isoformat()
+        sitemap_urls.append(entry)
+
+    # Dynamic detail pages - Channels
+    channels: QuerySet[Channel] = Channel.objects.all()
+    for channel in channels:
+        entry: dict[str, str | dict[str, str]] = {
+            "url": f"{base_url}{reverse('twitch:channel_detail', args=[channel.twitch_id])}",
+            "priority": "0.6",
+            "changefreq": "weekly",
+        }
+        if channel.updated_at:
+            entry["lastmod"] = channel.updated_at.isoformat()
+        sitemap_urls.append(entry)
+
+    # Dynamic detail pages - Badges
+    badge_sets: QuerySet[ChatBadgeSet] = ChatBadgeSet.objects.all()
+    sitemap_urls.extend(
+        {
+            "url": f"{base_url}{reverse('twitch:badge_set_detail', args=[badge_set.set_id])}",
+            "priority": "0.5",
+            "changefreq": "monthly",
+        }
+        for badge_set in badge_sets
+    )
+
+    # Dynamic detail pages - Reward Campaigns
+    reward_campaigns: QuerySet[RewardCampaign] = RewardCampaign.objects.all()
+    for reward_campaign in reward_campaigns:
+        entry: dict[str, str | dict[str, str]] = {
+            "url": f"{base_url}{reverse('twitch:reward_campaign_detail', args=[reward_campaign.twitch_id])}",
+            "priority": "0.6",
+            "changefreq": "weekly",
+        }
+        if reward_campaign.updated_at:
+            entry["lastmod"] = reward_campaign.updated_at.isoformat()
+        sitemap_urls.append(entry)
+
+    # Build XML
+    xml_content = '<?xml version="1.0" encoding="UTF-8"?>\n'
+    xml_content += '<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">\n'
+
+    for url_entry in sitemap_urls:
+        xml_content += "  <url>\n"
+        xml_content += f"    <loc>{url_entry['url']}</loc>\n"
+        if url_entry.get("lastmod"):
+            xml_content += f"    <lastmod>{url_entry['lastmod']}</lastmod>\n"
+        xml_content += f"    <changefreq>{url_entry.get('changefreq', 'monthly')}</changefreq>\n"
+        xml_content += f"    <priority>{url_entry.get('priority', '0.5')}</priority>\n"
+        xml_content += "  </url>\n"
+
+    xml_content += "</urlset>"
+
+    return HttpResponse(xml_content, content_type="application/xml")
+
+
+# MARK: /robots.txt
+def robots_txt_view(request: HttpRequest) -> HttpResponse:
+    """Generate robots.txt for search engine crawlers.
+
+    Args:
+        request: The HTTP request.
+
+    Returns:
+        HttpResponse: robots.txt content.
+    """
+    base_url: str = f"{request.scheme}://{request.get_host()}"
+
+    robots_content: str = f"""User-agent: *
+Allow: /
+Disallow: /admin/
+Disallow: /debug/
+Disallow: /datasets/
+Disallow: /docs/rss/
+Disallow: /export/
+
+# Sitemap location
+Sitemap: {base_url}/sitemap.xml
+"""
+
+    return HttpResponse(robots_content, content_type="text/plain")